Hy-Vee donated $1194.50 to New Directions through the Sioux Falls Hy-Vee’s Operation Helpful Smile program. This program has assisted local non-profit organizations and charities in our communities over the past 12 years. Each week, a different area non-profit organization receives a monetary donation from Hy-Vee. Hy-Vee will match all customer contributions received for each weekly organization up to $1,000.00. Thanks so much, Hy-Vee!